Setting Up a Professional-looking Online Portfolio

Do you want to represent yourself and your collection of work to a wide audience? Then consider making an online portfolio. Whether you are an artist or designer who’s just starting out or have been in the industry for a long time, you online portfolio will help represent your image and your skills.


What are the important things to consider when making an online portfolio? Well, you need to make sure that it faithfully represents you and your work. How do you accomplish this? By planning carefully and investing some time and effort. Your goal is to make your portfolio look impressive and professional without losing your personal touch. A professional-looking portfolio that captures your personality can get you noticed and make you stand out from the rest of talented individuals in your field. You can accomplish this by following the tips below:



• Start with a plan- Consider your goals for making an online portfolio, the people who are going to view it and their purpose for doing so.

Showcasing your works is your main goal but other than that, what to do intend to accomplish? Is it for future employment or collaboration? Is it to attract potential buyers or are you promoting your studio in general? Your portfolio should also reflect your primary strengths and your objectives as a designer or artist. Write down your plans so you won’t lose track of your purpose.

• Get inspiration from other online portfolios- Consider the ones that you admire. What captivates you to those portfolios? What makes them unique and pleasant to view? Then conduct some research on how to make your own portfolio different from those that are already set up online.


• Lay out your portfolio's overall structure- Create a rough draft on a sheet of paper.

Outline each page with titles and categories based on work you want to present. Consider adding a short biography, a blog, a guest book and social media bookmarks for easy sharing to social media networks. Once you are done with your outline, you must have a clear vision of how your visitors will navigate your portfolio site.

• Carefully choose the pieces of art or design works that you want to showcase in your portfolio- Include as many images as possible, selecting the ones that best represent your style and sensibilities.


• Prepare all the elements of your portfolio – The images of your works, your short bio, list of past and current clients, contact details and other relevant stuff – for the benefit of your Web designer. Enlisting the aid of a professional Web designer is essential in creating your presence in the Internet. Make sure that the designer has the ability to capture your unique vision and image as a designer or artist.


• After reviewing his or her qualifications, coordinate well with your designer- Carefully explain your specifications and expectation about your online portfolio. Have an open mind if the designer has some inputs to share. It could add something special to your portfolio.



As an artist or designer, your online portfolio serves as your business card. By making your works available in the Internet you are providing a way for art lovers and design enthusiasts to easily find you.


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